Launching a functional food or dietary supplement is exciting—but one wrong choice in a manufacturer can lead to:
Missed launch windows because of unclear MOQs and lead times
Regulatory nightmares if your partner can’t back every batch with rock‑solid QA/QC
Margin‑crushing surprises when “extra” fees appear after you sign
Our guide shows you how to sidestep every one of these pitfalls before they derail your growth.
Booming Market: U.S. supplement sales are projected to soar past $70 billion by 2031, intensifying competition.
Consumer Trust Is Non‑Negotiable: 74 % of American adults already use supplements—they’re counting on brands that get quality right the first time.
Margins Are Tightening: Strategic partner selection can cut unit costs up to 25 % by aligning MOQs, packaging, and freight early (Chapter 2).
Brand founders & entrepreneurs ready to move from kitchen R&D to commercial scale
Operations & supply‑chain managers tasked with onboarding or switching co‑packers
Investors & advisors who need a quick‑reference framework to vet manufacturing risk
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